Indian Golf Industry to Focus on Tourism to Drive Growth

Press Release Date: 
Friday, February 5, 2016

South Asia’s Largest Golf Exposition to be held on 20 - 21 April 2016 in Gurgaon
‘Growing the Game’ – a key imperative that will be reiterated by Golfing Institutions

Gurgaon, 6th February 2016: With an aim to increase the focus and grow the potential of Golf in India, the Indian Golf Industry Association (IGIA) supported by the Indian Golf Union (IGU) and Golf Course Superintendents & Managers Association of India (GCSMAI) will host the 5th Edition of the India Golf Expo (IGE) on 20 – 21 April, 2016 at DLF Club 5, Gurgaon. IGE is India’s largest congregation of golf industry experts charting the roadmap for the Indian golf. The show dates and agenda were announced at an industry lunch held at the Constitution Club of India and was attended by the Shri. Suman, Billa, Jt. Secy., Ministry of Tourism along with captains of the leading golf clubs in India, golf tour operators, real estate developers & teaching professionals.

Shri. Suman Billa, Joint Secretary, Ministry of Tourism stated, “Golf tourism has not been exploited to its true potential as at present India gets very miniscule tourism income that can be attributable to Golf. The ministry is very keen on promoting Golf for the development of the overall ecosystem of tourism and would like to emulate the success of neighboring countries like Thailand, Malaysia and UAE. The ministry of tourism is developing a separate section as part of the Incredible India website that would feature some of the best Golf courses and become a repository for details about various facilities. He further stated, ‘The new tourism policy has been submitted to the Hon’ble Prime Minister and suggests creation of a ‘Golf Tourism Promotion Board’ to drive growth of Golf in India. We will also be focusing on marketing & advertising of tourist focused Golf events and become more tourist friendly.”

Speaking at the event, Mr. Aakash Ohri, President, Indian Golf Industry Association and Executive Director, Business Development, DLF Home Developers Limited stated, “The India Golf Expo is a way of representing India’s presence in the global golf industry. At present Golf is still in a nascent stage of its development. Currently, there are about 15 courses under construction across India and with an initial outlay of over Rs. 5000 crore, 50 new courses will be built in the near future. However, we have to take insights from the success of Golf in China and USA and replicate the same in India.”

The 2016 edition of India Golf Expo has already witnessed 40% growth in the exhibition booking space vis-à-vis last year with the world’s leading multi-million dollar international manufacturers like TORO, Rainbird, John Deere, Ransomes Jacobsen & Club Car amongst others showcasing their latest products and solutions. Golf’s leading consumer brands like TaylorMade, Footjoy, Titleist, Callaway and Cleveland will also be showcasing their latest products for their retail trade.

With the theme of ‘Shaping the Future of Golf in India’, a two day seminar featuring speakers from USA, China, Korea and Australia will be held with sessions on ‘Growing the Game’; ‘Real Estate Development’, ‘Tourism’ & ‘Club Management’. In attendance will be real estate developers, the heads of India’s top golf clubs, managers, superintendents, tour operators, tournament organizers, investors and distributors.
The 2016 edition of IGE will also witness the participation of Indian Golf Union (IGU) Council Members, Indian Golf Industry Association (IGIA) board, Golf Course Superintendents & Managers Association of India (GCS&MAI) officials, Professional Golfers’ Association of India (PGAI), Professional Golf Tour of India (PGTI) and India Golf Tourism Association (IGTA).

Held concurrently during the expo, the IGU & GCS&MAI will host a turfgrass seminar for course superintendents & managers. Of great interest to the general visitors will be golf simulators, putting and chipping competitions. India Golf Expo will also feature networking lunches, award ceremonies and an invitational golf tournament making it the golf industry’s biggest show of the year.

The Indian Golf Industry Association (IGIA)

The Indian Golf Industry Association is a non-profit Industry Association registered under the Society Act of India, formed by Golf Industry Groups. The core objective of Indian Golf Industry Association is to promote Golf in India through researched information dissemination to all levels of government and the general public. The IGIA specifically develops Golf related research to present to the government to develop facilities and to promote this information through media outlets. The IGIA educates and informs its members by organizing an annual conference, targeted training opportunities and professional industry interactions.

About Indian Golf Union (IGU)

The Indian Golf Union is the apex body of golf in the country and is responsible for the promotion and development of golf in India. Starting with only six golf clubs at the beginning, IGU boast of 194 golf clubs and many more under planning. IGU runs around 50 national level events a year, sends teams and players to a number of international tournaments including Asian Games, World Amateur Team Championship, Nomura Cup, Asia-Pacific Amateur Championship, Queen Sirikit Cup and Faldo Series in order to keep them tuned up for big international team events. IGU also runs National Golf Academy of India for coaches, Turfcare seminars, National Handicap Service and does course rating.

About RN Golf Management

Rishi Narain Golf Management (RNGM) works with businesses to use golf as a marketing platform for customer engagement and brand awareness. RNGM is India’s leading Golf Marketing and Management Company with a reputation for reliability, integrity, quality and unparalleled domain expertise. With over 20 years’ experience covering all aspects of sports marketing, event conceptualization and implementation. RNGM is managed by Rishi Narain - former Asian Games Gold Medallist, tour professional & leading golf columnist.

RN Golf Management:
Gaurav Kashyap| gauravkashyap@rngolf.in | +91 98712 98413
Kaushal Raj | kaushal@rngolf.in | +91 97117 74349
Bharath Arvind | bharath@rngolf.in | +91 98186 52700

Press Release File: